Legal
Privacy Policy
Your wedding details and your guest list are the most personal data we hold. This policy explains what we process, why, who helps us run the service, and what you can ask us to do with it.
Last updated: October 2026.
1. Who we are
Everleigh House, 167-169 Great Portland Street, 5th Floor, London W1W 5PF, United Kingdom, is the controller of the personal data this policy describes. You can write to us at that address or at hello@everleighhouse.com.
2. Data we process
We process information you provide when building invitations (for example names, event details, and messages), guest and RSVP data submitted through secure flows, and technical data needed to run and secure the service.
If you use Wedding Tools, we also process the event's name, date and time zone, its room plan, the schedule and menu you write, and the guest list: each person's name, whether they are a child or an unnamed place, and their table and seat. When a guest looks up their table, we use the name they type to find their place, and we do not store it. When a guest sends a photo, we remove its embedded details, such as the camera and the location, before we save it.
If you use the free Wedding Planner without an account, your plan stays in the browser on your device and does not reach us. If you save it to an account, we keep the plan: your names, date and place, your checklist, budget and day plan, and your guest list with each guest's household, replies, dietary needs, allergies and notes. Dietary needs can show a guest's health or religion, for example a halal or kosher meal. We use the plan only to show it back to you, and we never use it for marketing.
If you allow analytics, we use bounded UTM campaign fields from public landing pages in public-site events. If you separately allow ad measurement, we can retain approved click attribution for up to 30 days. That record can include Google, Meta, and TikTok click identifiers and the same UTM fields. We do not store arbitrary URLs, private paths, or form content in this record.
3. How we use data, and on what basis
We use data to deliver invitations, authenticate couples, process RSVPs, and send the emails those steps need. This is necessary to perform our contract with you.
We use technical and error data to keep the service reliable and secure. We use bounded UTM campaign fields only after you allow analytics. We store and use click identifiers only after you separately allow ad measurement.
With your consent, we use Google Analytics to understand visits to selected public pages, collection views, demo opens, new launch-list entries, and completed couple account signups. Google Analytics receives a public page path, a fixed title, and technical information about the visit. It uses cookies to distinguish visits. If you also choose Session insights, Microsoft Clarity records clicks, scrolling, and page changes on selected public pages. Recording text is fully masked. You can withdraw either choice in Cookie settings in the footer. Guest invitations and private dashboards are excluded from this setup. PostHog and Vercel Analytics are disabled by default and need a separate approved reporting purpose.
We use an event's details and guest list only to run the tools its host chose: the editor, the printed pieces, the guest table finder and guest photos. To keep the table finder and photo uploads fair for every guest, we keep codes made from a guest's network address and from a random code in the guest's browser. These codes are scrambled one way with a secret key, hold no name, are used only to count tries, and are deleted within nine days of their last use.
Guest photos are private to the hosts. Nobody else who opens the event page can see them. A guest can ask the hosts, or us, to remove a photo of them at any time.
When a couple uses Wedding Tools for their own wedding, we are responsible for the data in the service, as we are for invitations. When a wedding planner or another business uses the tools for a client, that business decides how its guest list is used, and we process it on its behalf. We offer a data processing agreement to any business that asks.
We do not sell personal data, and we do not use guest data for marketing of any kind.
4. Guests who reply to an invitation
What a guest gives us. When you reply to an invitation, you give your name, your email address, whether you will come, the names in your party, and your answers to the couple's questions, such as meal choices, a message or a contact number. If you choose, you also give your dietary needs and notes, such as an allergy, coeliac disease, or a halal or kosher meal.
Why we use it, and on what basis. We use your reply to run the couple's invitation: to show your reply to the couple, to plan the seating and the meal, and to send you a confirmation email. We do this to perform our contract with the couple, and in the legitimate interest of the couple and of you, their guest, in a wedding that is planned well (UK GDPR Article 6(1)(b) and Article 6(1)(f)).
Dietary needs and notes. These can show something about your health or your faith, which is special category data. You choose whether to give them. When you give them, you agree that we use them only so the couple and their caterer can plan your meal. You can ask us to delete them at any time: write to the couple or to hello@everleighhouse.com, and we delete them.
Who sees it. The couple see your reply. They can share your dietary needs with their caterer and their venue to plan your meal. Helpers on the couple's wedding team see dietary needs and notes only if the couple turns this on. The providers in the Sharing section below process the data for us. We do not sell it, and we do not use it for marketing.
A change to your reply. If you send a new reply from an email address that already has one, we keep your earlier reply and send a link to that address. The change applies only when you confirm it from that link. The link works once, for 24 hours.
How long we keep it. Dietary needs, allergy notes and access notes are deleted 90 days after the wedding. The rest of your reply is deleted 90 days after the wedding, or 12 months after it if the couple chooses to keep the guest list longer. A change that waits for its confirmation link is deleted after 24 hours.
Your rights. You can ask to see, correct, delete or restrict your reply, object to its use, or ask for a copy. Write to the couple or to hello@everleighhouse.com. You can also complain to the Information Commissioner's Office.
5. Sharing
We use a small number of providers to run the service, each under a data-processing agreement: Vercel (hosting), Convex (database), Clerk (couple sign-in), Stripe (payment), Resend (transactional email), and Sentry (error reporting, with personal details removed before anything is sent). PostHog and Vercel Analytics are optional providers that are disabled by default.
Google provides Google Analytics, loaded through Google Tag Manager, for optional public-site and signup analytics after consent. Microsoft provides Clarity for optional session insights after a separate choice. If you separately allow ad measurement, we can share permitted conversion data and Google click identifiers with our linked Google Ads account. Ad personalization remains off. We do not send names, email addresses, account identifiers, or guest data to Google for this measurement. You can withdraw these permissions in Cookie settings.
Meta Pixel and TikTok Pixel are not active in this release. Purchase reporting to advertising providers is also disabled. We will update this policy before either feature begins.
We may disclose information if required by law.
6. International transfers
Some of the providers above process data outside the United Kingdom. Where they do, transfers are covered by the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or by an adequacy decision.
7. Retention
We keep data only as long as we need it for the purposes above, or as long as the law requires.
Guest data. Allergy and access notes are deleted 90 days after the wedding. The rest of the guest list, the replies and the seating are deleted 90 days after the wedding, or 12 months after it if the couple chooses to keep them longer. We email the couple before each deletion, and nothing is deleted until at least 14 days after the first email.
A couple can download their guest list, delete it, or delete the whole invitation from their dashboard at any time. If a purchase is refunded, access to the invitation ends at once, and its guest data is deleted 30 days later.
Wedding Planner. In a plan saved to an account, the guests' dietary needs, allergies and notes are deleted 90 days after the date in the plan, and the whole plan is deleted 12 months after that date. A plan with no date is deleted after 24 months with no change. You can delete your saved plan at any time from the planner in your account.
Wedding Tools. A guest list made in the tools, with its tables and seats, is deleted 90 days after the event. The guest table finder closes 48 hours after the event. Guests can send photos for 30 days after the event, and the photos are deleted 12 months after it. We email the host before the photos are deleted. A host can delete a photo, or the whole event, at any time.
The invitation itself and the photos a couple adds to it stay while the couple's account is open. Purchase records are kept for as long as UK tax law requires, normally six years. Copies in our backups are removed when those backups expire.
8. Your rights
You have the right to access, correct, delete, or restrict processing of your personal data, to object to processing based on our legitimate interests, and to request portability. You also have the right to complain to the Information Commissioner's Office.
To exercise any of these, contact hello@everleighhouse.com.
9. Cookies
Cookies and similar technologies are covered separately in our Cookie Policy.